Creating a purpose and strategy involves a systematic process that begins with a deep understanding of the organization’s purpose, which should clearly articulate why the organization exists and the value it provides to its stakeholders. The organization should thoroughly analyse its internal and external environment to identify key drivers of success and potential challenges.  The strategy should include a clear set of objectives, tactics, and performance metrics that can be tracked and evaluated over time. The organization should communicate the purpose and strategy to all stakeholders and ensure everyone understands their role in achieving its goals.

Strategic agility refers to an organization’s ability to adapt and respond to changes in the business environment quickly. Strategic agility allows organizations to respond quickly to changes in the market, ensuring that they stay competitive. By being agile, companies can identify emerging trends and adjust their strategies to take advantage of new opportunities.  A company that is quick to adopt new ideas, products and services can gain an advantage over competitors who are slower to embrace innovation.

Strategic agility can help organizations build a culture of innovation and continuous improvement. An agile organization is one that is open to new ideas and willing to experiment with new approaches. By encouraging innovation and experimentation, organizations can find new and better ways of doing things, leading to increased efficiency and productivity. This can also help organizations stay ahead of the curve and anticipate future trends and changes in the market.